Investments in the healthcare market are growing faster than GDP in the world. The trend is driven by the fact that life expectancy is rising and thus the need for care is increasing at the same time as technological advances make it possible to increase efficiency withing care and increase the quality of life for people.

The main driving forces are;

Demographic development
A growing and aging population increases the need for health care.

Increase in chronic diseases
Poor lifestyle habits and an older population leads to an increased proportion of chronic diseases.

Technical development
Better diagnostics and more knowledge drives the development of more care interventions.

The development of prosperity
Increased purchasing power and efficiency creates the conditions for higher investments in healthcare.

Individualized solutions
New technologies create opportunities for personalized care and medicines.